'Coolness is Everywhere': Josh Rubin, Cool Hunting Founder


Back in 2003, Josh Rubin started Cool Hunting as a personal outlet to share inspirational content he found around the web. Today the site gets nearly 4 million page views per month and produces a lot of original style, design, and tech content.
We heard Josh speak at the Portable Curators Conference on the topic of curation and what is “cool.”
Defining and discussing what is “cool” is probably the least cool thing anyone can do. Any attempt to formulate a complete curatorial process to theorize on what cool is will often sound stiff, square—downright uncool. But Rubin’s open-ended analytical approach toward that exploration and discovery is most decidedly, if pragmatically, cool.