DESIGN: Inspiration for the Logo-less


(C) 2010 Thomas V Hartmann (Click to view full-size)
I’m wandering off of my patch a bit, I know, but logo design has been on my mind lately. Hardly a day goes by, it seems, when I don’t find myself coveting the clever abstraction on someone’s business card or filled with envy over the cool symbol or mascot they use as their Twitter avatar.
When I made my debut in the Twitterverse, I struggled over what I could use to replace that newbie’s egg. I didn’t have a logo (my business cards were the templated variety from MOO, and I wasn’t crazy about using a photo of myself as my avatar (alas, like many other photographers I am camera-shy). I could have cooked up a simple type treatment of my initials, but I didn’t want people to mistake me for the element Thorium, and another photographer, Tomas Van Houtryve of VII (@TomasVH), was already using a simple, dignified “TVH”.